A truly exceptional dishwasher

It was just a week ago that I wrote a post about a nice advertising campaign, consisting in a wonderfully rendered computer graphics octopus in a kitchen, and today I've stumbled in a pretty similar one.
This time the ad is not playing with the fishy smell of the octopus, but rather with its sticky pads, infact the client is Vileda the famous rubber gloves brand.

The creator is Garrigosa Studios, an agency which is responsible for the creative ads behind brands like 7-Up, Honda, Nike and Audi. Based in Barcelona, Spain, the company is a full service photography and retouching studio that brings campaigns to life in unexpected ways. Their work has earned them several prestigious awards including the coveted Cannes Lion in numerous categories, over many years.

Photographer Joan Garrigosa
Post Production Alex Torrens
Agency FP7, Doha
Client Vileda

there's a fishy smell in the kitchen...

If we speak about advertising campaigns, in my opinion there's nothing better than PLATINUM FMD, a brazilian studio which has become famous for their visually astounding campaigns realized with a mixture of 3d, Photoshop and studio photography.

take a look to these previous SeaWayBLOG posts:

• Around the sun
• Fire and Water

In this case it's a campaign for a producer of extractor hoods for kitchen, playing with the bad smell you can have in your kitchen after having cooked some fish....
created by PLATINUM FMD

PHOTO: LEONARDO VILELA

3D: BERNARDO BARBI / LUCIANO HONORATO

MANIPULATION: LUCIANO HONORATO / FLAVIO ALBINO

Agency: Mc Cann

Art Director: Paulo Salgueiro

Client: Falmec

What will it take before we respect the planet?

Another WWF advertising campaign entitled "What will it take before we respect the planet?" for Biodiversity And Biosafety Awareness


Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle, Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins
Advertiser's Supervisor: Jacques-Olivier Barthes
Account Supervisors: Benoît De Fleurian, Elie Sicsic, Nathalie Avedissian, Laurent Janneau





This is a list of previous WWf campaigns in SeaWayBLOG archive:

• Stop the climate change.. before it changes you!
• Panda Attack!
• WWF anti-pollution campaign
• Stop the global warming

London's skyline has never been more delicious

©Carl Warner

I am a long time fan of Carl Warner and I've already spoken about his creations in the following posts:

• The amazing foodscapes by Carl Warner
• Carl Warner's fishermen's village

If you don't know him yet he is the ingenious inventor of the "foodscapes", kind of landscapes made up just with food!
His last creation is no less than the London's skyline! That means that him and his assistants have recreated all the iconic buildings of the english capital city: St Paul's cathedral, the Houses of Parliament, the Tower Bridge, the London Eye, Nelson's column, the Gherkin building, the Embankment, the Big Ben and the Tower of London!
The big feat has been commissioned by the Good Food Channel and it took photographer Carl Warner and his team three weeks.
The edible versione of London has been recreated out of 26 different types of fruit and vegetables ranging from green beans to kumquats.

Looking at the details is always the best way to admire Warner's works:

©Carl Warner

©Carl Warner

©Carl Warner

©Carl Warner

©Carl Warner

©Carl Warner

©Carl Warner

©Carl Warner

If you are interested in the "ingredients" of the skyline read the following list and than take a look to the backstage video at the bottom of the post:

The face of BIG BEN is through slices of lemon while THE HOUSES OF PARLIAMENT is created with a mix of asparagus, green and runner beans subtly mixed with baby sweetcorn to depict the intricate stonework of the political landmark.
THE LONDON EYE has green beans as spokes and its pods carefully crafted out of baby plum tomatoes and the GHERKIN is manufactured from two types of melon and embedded with green beans - we can't help but think they missed a trick there.
NELSON'S COLUMN is made from a cucumber with baby courgettes and a carrot teamed with a monkey nut and almond while ST PAUL'S CATHEDRAL has been given a modern day food makeover, with the spire being created from roundels of carrot, yellow and green courgette and baby leeks. The famous dome designed by Christopher Wren in the 17th century, has been transformed through the use of a melon, while the impressive columns have been crafted out of baby sweetcorn.
TOWER BRIDGE has pineapple piers with celery and shredded wheat towers and the TOWER OF LONDON is comprised of a selection of breadsticks and spelt crackers while the intricate brickwork has been constructed from mini shredded wheat.
THE EMBANKMENT is depicted through panini encrusted walls, punctuated by the iconic Thameside lampposts which are constructed by onions wrapped in vanilla pods for the lamps, asparagus for the posts and mackerel for the ornate fish plinths.

Keep it safe

Armours Scorfanus

Advertising Agency: Armando Testa, Turin, Italy
Creative Director: Michele Mariani
Vice Creative Director: Luca Cortesini
Art Director: Daniel Cambò
Copywriter: Daniele Bona
Illustrators: Emilano Bolis, Alessandra Postelli
Published: January 2009


Armours Pulpus


Armours Cefalus

This is an advertising campaign to promote the Cuki aluminum foil which keep your food safe. The idea it's nice even if it's not original at all as you can see in the following older advertising of a brazilian brand of canned sardines:

Canadian Flag Global Warmed

The famous Maple Leaf of the Canadian flag converted in a Pineapple. Another creative approach to the Greenpeace global warming awareness campaigns

Advertising Agency: Harold Zea & Associates
Creative Director / Copywriter: Felipe Ponce de Leon
Art Director / Illustrator: Giovanni Alvis
Photographer: Slide Depot
Published: 2008

If it were you in that sandwich you wouldn't be laughing at all!

Ah AH! It makes me laugh.. there's nothing I can do about it...

Advertising Agency: Arnold
Chief Creative Officer: Pete Favat
Creative Director: Chris Edwards
Art Director: Kristen Landgrebe
Copywriter: Pete Harvey
Producer: Sean Vernaglia
Assistant Producer: Jaime Guild
Project Manager: Kasey Fechtor
Business Affairs: Kim Stevens
Human Nature: Rich Santiago
Account Service: Gary Steele, Catherine Ellefson, and Dan Gross
Production Company: Station Film
Production Company Producer: Tom Rossano
Director: Brendan Gibbons
Cinematographer: Jo Willems
Editorial Company: Accomplice
Editor: Collin Cameron
Back in the Day Music Company: Audio Socket
Music Title: “Back in the Day”
Music Company: Pulse Music
Music Title: “Singing Fish”
Recording Studio: Soundtrack Boston
Recording Engineer: Mike Secher
Launch Date: March 2009

The Global Warming in your Habitat

Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
Aired: January 2009

Given human inclination not to feel involved by problems until problems enter directly into their own possessione, I think this ad it's very clever.

Polar Panda (climate is changing!)

Prepare to Migrate

Handoko Tjung

Indonesia

Climate is changing! This is the perfect example of how simple but still effective, if you have a great idea, could be an advertising. If it's also funny like the one above than it's a winner.

This nice image is one of the winners of the Global Warming brief of Good 50x70, a competition to raise awareness amongst the creative community of the power they have to be a force for good: There are 7 briefs from 7 charities on 7 issues that affect thousands of people
around the world. Creatives pick a topic and submit a poster on that theme. 210 posters (30 from each brief) will be selected and exhibited around the world
and published in a catalogue, but more importantly they’ll be presented
to the charities for their use as a potential campaign to have a positive impact on thousands of lives. The following are some others posters that i likewhich as the one above are winners of the "Global Warming" section:


Running Out

Sara Salsinha

Portugal


global warning

Bianca Baldacci

Italy


Switch off Grobal warming

Takanori Matsumoto

Japan


Your indifference...

Giulia Cavazza

Italy


GLOBAL WARMING

Sadık Sakin

Turkey


Awarness

Fulvio G.m. Vignapiano

Italy

Global Warming in your city

Click to enlarge

I like very much this kind of advertising that gets out of the limits of printed paper or tv broadcast and invades our real world and everyday life with a matchless threedimensional impact. For sure a tv spot has a wider reach but this kind of campaign you can bet is a winner in terms of getting people attention.



In this Global Warming Awareness campaign set in Vancouver, Canada. They suspended lifeboats high above downtown streets. Printed on the bottom was the line "Stop Global Warming" and the client website Offsetters.ca a company that helps offsetting carbon dioxide emissions.



That's not all, there were also lifeguard towers directly on the street and (I love this!) Life Jackets underneath bus benches.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographers: Tony Hird, Carson Ting
Released: September 2008

"Global Warming Ready" Diesel Campaign

Advertising Agency: Marcel, Paris, France
Creative director/Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson

This Diesel campaign from 2007 is for sure one of the most famous campaign about Global Warming even if the target is not exactly environmentalist but commercially related to the famous fashion brand. This is just the proof that the campaign has worked and the idea was succesful.
Creatives focused on people and places, claiming in their video that “GLOBAL WARMING CAN'T STOP OUR LIVES” and so people is set in environmentes deeply changed but the rising temperature: Paris became a tropical jungle… "Ara" macaws replace the pigeons in the squares of Venice , Antarctica ocean becomes warm, London is just a little island, just skyscrapers and Corcovado outcrops from the sea in NY and Rio , China Great Wall is now surrounded by the desert, Mt. Rushmore is a tropical paradise…